![]() ![]() It will also build upon both companies’ strong track record in, and commitment to, sustainability and innovation, providing European consumers with better access to high quality, energy-efficient and trusted lifestyle products and solutions, the statement said. The firm will combine both companies’ manufacturing expertise, European appliance brands, strong supply chains, effective distribution and sales networks, and innovative product pipelines to create additional value for their consumers by positioning the new company for growth. The company, which is yet to be named, will also have regional brand rights for the Beko, Blomberg and Altus brands of Arçelik and for the Whirlpool brand of Whirlpool Corporation for a period of 40 years. ![]() These will include refrigerators, washing machines, vacuum cleaners, etc, from a range of Arçelik’s brands, including Grundig, Arctic, Elektrabregenz, Flavel, and Leisure, alongside Whirlpool’s existing brands of Indesit, Hotpoint*, Ignis, Privileg, and Bauknecht. The deal will involve Arçelik‘s owned subsidiary Ardutch B.V and Whirlpool Corporation‘s wholly owned subsidiary Whirlpool EMEA Holdings LLC, forming a new company which will manufacture, sell, and provide after-sales services for branded home appliances. Two of Europe’s leading appliance brands Arçelik and Whirlpool have come together to create a new stand alone business in the European home appliances sector.
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